Natural Taste ‚and‘ Food from Farmers‘ – this is the strapline of B. Good, an American burger-restaurant chain, which has opened in recent years, thirteen restaurants in the US. The first B. Good Restaurant in Switzerland (Langstraße in Zurich) was designed by the interior and branding agency DYER-SMITH FREY. The designer deliberately transfer the brand values of the burger chain welcoming and light: handmade, freshness, regionality and transparency.
DYER-SMITH FREY focusses on natural materials like wood, stone, brass and marble. The color concept: lots of white, light grey and beige tones. Inspired by the country style of the Hamptons, the design duo has created an atmosphere that appeals homely, almost private. Still the decor holds back discreetly – the food is the star. The flooring of the restaurant is mainly light sandstone cobbles, especially in the bar and counter area, while natural, regional oak traces a path to the restaurant area. Dark gray, non-vitrified steel structures used to delimit the individual restaurant areas, without affecting the open approach of the interior design.
DYER-SMITH FREY专注于木材，石材，黄铜和大理石等天然材料。 颜色概念：大量的白色，浅灰色和米色色调。 受到汉普顿乡村风格的启发，这个设计组合创造了一种亲切，几乎私密的氛围。尽管如此， 装饰仍然保持谨慎 – 食物是星星。 餐厅的地板主要是轻质砂岩鹅卵石，尤其是在吧台和吧台区，而天然的区域橡木则是通往餐厅的路径。 深灰色，非玻璃化钢结构，用于划定各个餐厅区域，而不影响室内设计的开放方式。
All furniture such as tables, chairs and stools are drafted by DYER-SMITH FREY and were made in regional joiners workshops. The light-colored upholstered benches with high backs and solid-colored pillows put soft accents. Inspired by a market stand, the counter made of white marble tiles and natural oak, separates the kitchen from the restaurant and provide the customer with enough room to order.
所有的家具，如桌子、椅子和凳子都是由DYER-SMITH FREY起草的，并在区域木工车间制作。 浅色软垫的长凳，高背和纯色的枕头，都有柔和的口音。 受到市场支持的启发，由白色大理石瓷砖和天然橡木制成的柜台，将厨房与餐厅分开，并为顾客提供了足够的订餐空间。
Photo credit/照片来源: Idealcomm Patrick Armbruster